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Tuesday, November 15, 2011

Jireh Communications Group Takes Giant Step in Product Placement

buzzz worthy. . .

(Bristow,VA)--Understanding  how important it is to impress a Hollywood industry crowd,  Jireh Communications Group (JCG)  was recently tapped for a high profile event, garnering its first television placement effort on Cupcake Wars. 

Tanya Kersey, Executive Director of the Hollywood Black Film Festival called on Jireh Commnications Group (JCG)  to acquire beverages for its star studded opening night where the finale of the Food Networks' Cupcake Wars was filmed.  The Bristow, VA based agency delivered with style.  VIP guests enjoyed Swarovski crystal encrusted Moreno BHLV champagne and Icio natural water chicly packaged in a flask.  A few select VIP female guests fingers blinged with fabulous cocktail rings the company also supplied.
Not only were guests gifted the product, but both beverage brands were in lens shot as the Food Network recorded final scenes of an hour long episode of Cupcake Wars featuring the Hollywood Black Film Festival.  Contestants competed for the honor of showcasing their cupcakes at the festival’s opening night.  Guests  feasted on the winning cupcakes, sipped various varietals of Moreno BHLV and enjoyed the refreshing taste of Icio.  This episode of  Cupcake Wars is scheduled to air in February of 2012. 

"We seized this opportunity because it was an excellent chance to place some of the luxury lfestyle brands we work with in the spotlight and further chart our growth," said Mona Austin, President of JCG.

This effort came on the heels of the company creating an upscale gifitng environment for Charlotte North Carolina Fashion Week.  JCG added product placement to its service offering three years ago and has procured sponsorship and orchestrated direct celebrity product placement for The Grammys, Oscars, Earth Day and NAACP Image Awards.   For the past two years Jireh Communications Group has served as the sanctioned producer of the Stellar Awards Gifting Lounge. 

Emerging, luxury, travel, health, beauty, beverages and lifestyle brands seeking product placement or sponsorship may inquire by  contacting Jireh Communications Group at info@jirehcreative.com.


Jireh Communications is a boutique creative services firm led by media and marketing specialist Mona Austin. The company has spearheaded high profile events and
executed a plethora of creative services in traditional and new media as well as conducted product placement for emerging and leading lifestyle brands.  As a multi-media journalist, Austin's interviews with notable entertainers such as Niecy Nash, Mary Mary, Kirk Franklin, and Queen Latifah, have appeared in various local and national publications including essence.com, EUR, Black Nobility and NPR. Herpersonal passion is to empower women to maximize their potential.


Founded and presented since its inception in 1999, The Hollywood
Black Film Festival aims to enhance the careers of emerging and established
North American filmmakers through a public exhibition and competition
program. Known amongst the entertainment industry’s powerbrokers as,
“The Black Sundance,” the festival brings independent works of
accomplished and aspiring black filmmakers to an environment
encompassing the mainstream Hollywood community and Southern
California film-going audiences.
Celebrity Casting Director, Twinkie Byrd (Notorious, Jumping the Broom, Stomp the Yard) is all smiles as she holds a cocktail ring that was gifted to her at the opening night reception of the Hollywood Black Film Festival on October 27, 2011 at the Los Angeles Film School.

The South African film A Million Colours was screened on opening night of HBFF.  It is the first  foreign film to debut on opening night at the festival.

Tanya Kersey ED, Hollywood Black Film Festival

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Whitney Houston To Return to Acting in "Sparkle"

Early buzzz . . .

Whitney Houston became a multi-hyphenate when she showed off her skills as both a singer and actress in "Body Gaurd"  and retuned to the big screen in "Preacher's Wife" 15 years ago.  The iconic vocalist is set to lgiht up the screen once again in a lead role in "Sparkle."  Jordan Sparks of American Idol fame will play Houston's daghter, making her acting debut in the title roll.  Directed by Salim Akil (The Game, Jumping the Broom) "Sparkle"  is based loosely on the tory of the Supremes and is set to be release in 2014. 
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