Cityblis.com has launched the Cityblis Media Center - an online pressroom combining ecommerce and digital publishing. This first-of-its kind online service gives reporters and journalists front row access to thousands of the world's best independent designers. Consolidating all digital content from high-resolution images to press releases into one central hub, the Media Center expands the international fashion platform to a whole new sector.
The idea is a combination of Reuters and Glam Media specifically developed for the fashion industry. "Cityblis is not just a fashion platform anymore. With the launch of the Cityblis Media Center it is now also a full featured digital media hub", said Christopher Price, Chief Operating Officer. "We are no longer just enabling our designers to sell more products; we are enabling them to brand their companies. And therein lies the value of the Media Center. No other company out there is offering this capability on such an international scale".
The Cityblis Media Center was developed in close collaboration with designers, journalists, bloggers and other media professionals. The goal is twofold – Firstly, give every designer a voice in a much crowded space. And secondly, enable journalists to filter the noise to discover content that is relevant to them. Featuring advanced categories and filters the Media Center is divided up into six different sections to best deliver not only exclusive press releases but deliver the full story behind each brand. From high-resolution images, videos, live feeds, product launches, event invitations, samples and trending topics the Cityblis Media Center is the first place to go to get the best independent fashion news directly from the runway.
With designers like Sacha London and LASVIII Paris, the majority of Cityblis' invitation only community are already well-known brands in their own countries. Through Cityblis they have been able to reach new international customers. And with the introduction of the Media Center and over 20,000 invited media professionals, these brands will now be able to start branding themselves globally.
The Cityblis Media Center is not only a powerful tool for designers. Journalists, bloggers and media professionals are able to publish links to their articles on the Cityblis Press Page to give readers another dimension to their Cityblis experience. All articles are curated by reporters and readers, not by Cityblis ensuring an unbiased reporting of news.
"Imagine having a front row seat to New York Fashion Week - but instead of seeing it twice a year, we are bringing you new designers, new collections and new content daily", said Christopher Price. "Our vision is for every Cityblis designer to be a global brand and we will continue to build technology that enables our community to do exactly that".