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buzzz worthy. . .


(Los Angeles, CA) The entertainment industry just lost one of its finest to do it behind the scenes. Entertainment talent booker, producer and television executive Rayva L.G. Harrell died Saturday morning, June 6, 2015 after a gutsy, fearless battle with cancer. Her accomplishments are too great to just put in to words because she touched so many lives along the way on her journey. Working with A-List celebrities from music legend Quincy Jones and Russell Simmons, to comedian sensation Steve Harvey, music icon MC Lyte to helping discover one of Nickelodeon's rising stars Nick Cannon. Most of her peers, friends and family would say that she was hands down, their superstar!  Many knew her to be a hard-working, kind, and a compassionate person who always had an infectious smile on her face with an impeccable yet honest reputation. Her Homegoing service is open to all who want to attend.

Saturday, June 13, 2015
10:30 AM
Figueroa Church of Christ
455 W 57th St, 
Los Angeles, CA 90037

Harrell started working and was recognized in the industry for booking and breaking new talent and has successfully created and produced live music, comedy , sports and awards shows for the A-List  "who's who" in Hollywood. From working closely with the legendary music legend Quincy Jones, on his TV Show "VIBE", to being recruited by music mogul Russell Simmons to run his new show "One World Music Beat". In addition to that she provided the same ingenious fervor to be lead Talent Executive for BET's new show "NYLA".  She also, worked as head of Media and Talent Relations for Steve Harvey for the "Steve Harvey Morning Show."

Early in her career she served as Casting Director and Talent Development executive at Nickelodeon and was responsible for casting many of the network's shows, among them Nickelodeon's #1 rated comedy program "All That" with Kenan Thompson (Saturday Night Live) and Amanda Bynes. She along with other Nickelodeon producers were responsible for the discovery of the then unknown child stand up star, Nick Cannon.

Rayva also partnered with entertainment managers, mogul and dear friends Sonja and Willie Norwood Sr., to form the Norwood Talent Agency Corporation (NTAC). She also worked closely with entertainer/producer/actor Ray J and Grammy Award-winning artist and icon Brandy on philanthropic and charitable events. She was currently working with legendary Grammy Award-winning hip-hop pioneer MC Lyte as Sr. Talent Manager at Sunny Gyrl Global. Rayva is the daughter of Raymond and Mabeline Griffin. One of her major accomplishments was being a proud mother to her 3 wonderful sons, Kei, Kayl and Kol.

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