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Author Dean Niewonly adresses meaning over money on "Trade Up"

Halftime CEO Dean
Niewolny Opens the Book on How to Move
From Just Making Money
to Making a Difference
DALLAS – May 17, 2017 – You can do it. CEOs, business owners and execs do it. Dean Niewolny did it. You can move from just making money to making a difference.
In his powerful new book Trade Up, as he shares his own change, Dean Niewolny opens the book on The Halftime Institute, the program helping top marketplace leaders graduate from success to significance.
“Most of us start our careers hoping to change the world,” Niewolny writes. “One day we wake up and our world is about security, admiration and personal happiness. Those early dreams are compost, and our lives are in a rut.”

                                                    VIEW BOOK TRAILER

The end of career dreams, though, can also open new priorities and new possibilities. Trade Up packs stories of men and women from every age and life stage, varied careers, who inject new meaning in their current work or turn to new work with more meaning. Trade Up readers learn what those leaders learned: how to assess their current situations, know their own interests and hopes, identify next steps and move past success to fingerprint-specific significance.

Along the way, Niewolny gives the inside scoop on nonprofit work, on the common misconception that “I’ll have to embrace poverty and move to Africa,” about going it alone . . . and other roadblocks to real joy.
What business and faith leaders say about Trade Up:

“Trade Up can help you move from a life of getting to one of giving." --Ken Blanchard, coauthor of The New One Minute Manager® and Lead Like Jesus Revisited --Margie Blanchard, coauthor of The One Minute Manager Balances Life and Work

"Few things in life satisfy me more than watching high-functioning women and men use their market skills and experiences to move the purposes of God forward in this world. And very few books clarify the route from here to there. Trade Up delivers on that objective. I highly recommend it." 
--Bill Hybels, founding and senior pastor of Willow Creek Church
"A practical, step-by-step guide to finding your calling. A must-read." --Diane Paddison, founder of  4word; author of Work, Love, Pray
"Dean's story is compelling and challenging, and his message is universal: how to live a life of significance to others—really the only life worth living. And it works. The Halftime message changed my life." --Tomas Brunegård, president of the World Association of Newspapers and News Publishers; former CEO of Stampen Group; chair of Leadership Network of Scandinavia
From Baker Books, Trade Up is hope and practical help for anyone at any age seeking purpose in work.
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