Mercedez-Benz introduces augmented reality technology at U.S. Open

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Mercedes-Benz Debuts New Augmented Reality Technology at 2019 U.S. OpenThe luxury automotive leader teams up with ambassador, Sloane Stephens, to offer visitors a virtual lesson from the tennis pro ATLANTA –Mercedes-Benz USA (MBUSA) today announced an all-new Augmented Reality (AR) experience featuring 2017 U.S. Open champion and Mercedes-Benz Ambassador Sloane Stephens. The interactive consumer exhibition will debut at this year’s U.S. Open in which the brand is also an official sponsor. From August 21 through September 8, at the USTA Billie Jean King National Tennis Center in Queens, NY, spectators can try their hand at a virtual lesson from the tennis pro as she competes in real life on the court. Following the U.S. Open, on September 15, Mercedes-Benz’ AR activation will travel to Mercedes-Benz Stadium in Atlanta, available during the first Atlanta Falcons home game of the season featuring Falcons quarterback and Mercedes-Benz Ambassador, Matt Ryan. Mercedes-Benz developed a new kind of AR technology experience by capturing the style and play of beloved athlete Sloane Stephens and translating the footage into AR features, with no mobile device target or facial recognition software needed. To capture Sloane’s superior performance in high quality, Mercedes-Benz recorded the 2017 U.S. Open Champion in front of a green screen as an alpha-channel enabled video, which creates an illusion mimicking her real-life behaviors and motions. To activate the game, guests approach the tennis court backdrop and verbally ask, “Hey Mercedes, teach me to play like Sloane,” and she will appear in the game. Guests will be fully
Mercedes-Benz Debuts New Augmented Reality Technology at 2019 U.S. OpenThe luxury automotive leader teams up with ambassador, Sloane Stephens, to offer visitors a virtual lesson from the tennis pro ATLANTA –Mercedes-Benz USA (MBUSA) today announced an all-new Augmented Reality (AR) experience featuring 2017 U.S. Open champion and Mercedes-Benz Ambassador Sloane Stephens. The interactive consumer exhibition will debut at this year’s U.S. Open in which the brand is also an official sponsor. From August 21 through September 8, at the USTA Billie Jean King National Tennis Center in Queens, NY, spectators can try their hand at a virtual lesson from the tennis pro as she competes in real life on the court. Following the U.S. Open, on September 15, Mercedes-Benz’ AR activation will travel to Mercedes-Benz Stadium in Atlanta, available during the first Atlanta Falcons home game of the season featuring Falcons quarterback and Mercedes-Benz Ambassador, Matt Ryan. Mercedes-Benz developed a new kind of AR technology experience by capturing the style and play of beloved athlete Sloane Stephens and translating the footage into AR features, with no mobile device target or facial recognition software needed. To capture Sloane’s superior performance in high quality, Mercedes-Benz recorded the 2017 U.S. Open Champion in front of a green screen as an alpha-channel enabled video, which creates an illusion mimicking her real-life behaviors and motions. To activate the game, guests approach the tennis court backdrop and verbally ask, “Hey Mercedes, teach me to play like Sloane,” and she will appear in the game. Guests will
Mercedes-Benz Debuts New Augmented Reality Technology at 2019 U.S. OpenThe luxury automotive leader teams up with ambassador, Sloane Stephens, to offer visitors a virtual lesson from the tennis pro ATLANTA –Mercedes-Benz USA (MBUSA) today announced an all-new Augmented Reality (AR) experience featuring 2017 U.S. Open champion and Mercedes-Benz Ambassador Sloane Stephens. The interactive consumer exhibition will debut at this year’s U.S. Open in which the brand is also an official sponsor. From August 21 through September 8, at the USTA Billie Jean King National Tennis Center in Queens, NY, spectators can try their hand at a virtual lesson from the tennis pro as she competes in real life on the court. Following the U.S. Open, on September 15, Mercedes-Benz’ AR activation will travel to Mercedes-Benz Stadium in Atlanta, available during the first Atlanta Falcons home game of the season featuring Falcons quarterback and Mercedes-Benz Ambassador, Matt Ryan. Mercedes-Benz developed a new kind of AR technology experience by capturing the style and play of beloved athlete Sloane Stephens and translating the footage into AR features, with no mobile device target or facial recognition software needed. To capture Sloane’s superior performance in high quality, Mercedes-Benz recorded the 2017 U.S. Open Champion in front of a green screen as an alpha-channel enabled video, which creates an illusion mimicking her real-life behaviors and motions. To activate the game, guests approach the tennis court backdrop and verbally ask, “Hey Mercedes, teach me to play like Sloane,” and she will appear in the game. Guests will be fully

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