Targeting the 1 in 6 families that struggle with child birth, Most Favored Nation Pricing is being offered through coverage expansion -- this is something optional to what employers may not be able to offer.
In a move aimed at supporting families struggling with infertility, the Trump administration has unveiled a new initiative under the Trump RX program that will dramatically reduce the cost of in vitro fertilization (IVF) beginning in 2026.
The plan introduces Most Favored Nation Pricing for fertility services, offering steep discounts through an expanded coverage model. While participation is optional for employers, the program is designed to fill a gap where traditional insurance often falls short—30% of employer-sponsored plans currently do not cover fertility treatments.
Deep Discounts for Low-Income Families
Patients earning below 550% of the federal poverty level will qualify for even deeper discounts, making IVF more accessible to families who previously couldn’t afford it.
Fertility Benefits in High Demand
55% of employees have left companies that didn’t offer fertility benefits.
55% say they would switch jobs to gain access to IVF coverage.
Specialty fertility providers claim a 25% higher birthrate and 21% lower miscarriage rates among patients using their services.
Not Medicaid—But Still a Game Changer
This benefit is not tied to Medicaid and does not include federal subsidies. Instead, it’s part of a broader push by President Trump to encourage American families to have more children.
Dr. Heidi Iverton, a senior advisor to the president, says providers will be incentivized to address root causes of infertility, including chronic conditions and environmental factors. She notes that pre-deductible expenses for fertility care tend to be high, and this initiative aims to ease that burden.
Employers can opt into the program through a new benefits package, but participation is not mandatory.
As the nation faces declining birthrates, this policy marks a significant step toward reshaping how reproductive health is supported in the workplace.