GMC changes name, boosts programming
buzzz worthy. . .
As a part of its rebranding efforts the Gospel Music Channel
(GMC) will change its name and logo to UP TV this June. The network decided to move the
name change from September to June due to positive feedback from advertisers and viewers.
In the past, the name has been somewhat a hindrance
Siegel said the network decided
to move up the re-branding of the network’s name and logo to June after
receiving positive feedback from viewers and advertisers on the new moniker. He
added that recent network research has found that network non-viewers are 116%
more likely to watch the network with UP as its name rather than GMC.
“The name was a bit of a barrier
for the network, so we’ve removed that barrier and we think we’ll see
tremendous results just with the rebrand,” Siegel said.
The network also announced it will be running 66 original
programs over the enxt rtwo years. That includes
On the programming front, the
network will launch 40 original movies, 22 gospel-themed stage plays and four
original series between over the next two years, all reflecting the network’s
family values and uplifting entertainment theme. The new series include Family
Addition With Leigh Anne Tuohy, which follows the lives of foster
care families who are on the verge of adopting their foster children, and Miracle
Hunters, which will explore the world of unexplained events.
