GMC changes name, boosts programming

buzzz worthy. . .

As a part of its rebranding efforts the Gospel Music Channel (GMC) will change its name and logo to UP TV this June. The network decided to move the name change from September to June due to positive feedback from advertisers and viewers.

In the past, the name has been somewhat a hindrance

Siegel said the network decided to move up the re-branding of the network’s name and logo to June after receiving positive feedback from viewers and advertisers on the new moniker. He added that recent network research has found that network non-viewers are 116% more likely to watch the network with UP as its name rather than GMC.

“The name was a bit of a barrier for the network, so we’ve removed that barrier and we think we’ll see tremendous results just with the rebrand,” Siegel said.

The network also announced it will be running 66 original programs over the enxt rtwo years. That includes

On the programming front, the network will launch 40 original movies, 22 gospel-themed stage plays and four original series between over the next two years, all reflecting the network’s family values and uplifting entertainment theme. The new series include Family Addition With Leigh Anne Tuohy, which follows the lives of foster care families who are on the verge of adopting their foster children, and Miracle Hunters, which will explore the world of unexplained events.