GMC changes name, boosts programming
buzzz worthy. . . As a part of its rebranding efforts the Gospel Music Channel (GMC) will change its name and logo to UP TV this June. The network decided to move the name change from September to June due to positive feedback from advertisers and viewers. In the past, the name has been somewhat a hindrance Siegel said the network decided to move up the re-branding of the network’s name and logo to June after receiving positive feedback from viewers and advertisers on the new moniker. He added that recent network research has found that network non-viewers are 116% more likely to watch the network with UP as its name rather than GMC. “The name was a bit of a barrier for the network, so we’ve removed that barrier and we think we’ll see tremendous results just with the rebrand,” Siegel said. The network also announced it will be running 66 original programs over the enxt rtwo years. That includes On the programming front, the network will launch 40 original movies, 22...