Beyonce becomes face of H&M for Summer collection
buzzz worthy. . . Beyonce is the new face of the H&M. Attracted to the appeal of the entertainer's global brand, the Swedish retailer chose Beyonce as the featured model for their summer collection. Beyonce will appear in all ads with the print and outdoor billboards introducing her as "Beyoncé as Mrs. Carter in H&M.” She will represent the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. Here is more on the "fashionable" collaboration via press release: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé. “H&M’s summer campaign starring Beyoncé is an epic fantasy, with gl...