BET PARTNERS WITH CISTUS MEDIA TO LAUNCH “SHOP WITH BET,” A MARKETPLACE FOR BLACK-OWNED AND INCLUSIVE BRANDS
BET announced the launch of Shop With BET , a curated marketplace developed in partnership with Cistus Media. This marketplace highlights Black-owned and inclusive brands across various product categories. Just in time for the holiday season, Shop With BET offers a unique shopping experience for BET’s audience, featuring selected items that celebrate Black founders, small businesses, and culturally inclusive products. This platform underscores BET’s commitment to promoting equity and representation, making commerce more accessible, seamless, and culturally relevant. BET will debut exclusive content hosted by actor KJ Smith, TV personality Mara S. Campo, and fashion expert Gabrielle Richards to mark the launch. The first half-hour episode of Shop With BET: Where Culture Meets Commerce will air on Wednesday, November 13, 2024 , at 10 PM ET/CT , following a new episode of “ Tyler Perry’s Sistas .” A second episode will air later in the seaso...