buzzz worthy. . . It is no secret that before Mathew Knowles was a Grammy Award-winning executive producer, he was Xerox's top sales executive, worldwide. Also not hidden from the mainstream are rumors about his keen marksmanship when it comes to helping artists hit targets of success. He has strategized superstar careers-not just for himself, but also for what appears to be his entire bloodline and other top acts. After more than 23 years of music moguling, what is newly worthy of the media's attention is his explosive new publication, "The DNA of Achievers: 10 Traits of Highly Successful Professionals" (Music World Publishing, 2015). The book is an Amazon #1 best-seller even before its official release. Why such an early fervor? Many come compelled by the book's description: the 10 traits of successful people (Passion, Work Ethics, Vision, Risk-Takers, Team Building, Talk-To-Do Ratio, Planning, Learning from Failure, Giving Back, and Thinking Outside ...
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