REPORT: Multicultural 'super consumers' are on the rise
buzzz worthy. . . Multicultural Consumers Transforming the U.S. Mainstream New York, NY – With multicultural consumer spending in the United States today at $3.4 trillion, this “super consumer” group has tremendous impact on U.S. mainstream culture, according to a Nielsen report released on March 18, 2015. The report, The Multicultural Edge: Rising Super Consumers , identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. consumer economy. "The Multicultural Edge: Rising Super Consumers report builds on Nielsen’s previous series of reports on the attitudes and spending behaviors of African-American, Asian American and Hispanic consumers,” says Mónica Gil, senior vice president and general manager of Multicultural Growth and Strategy, Nielsen. “The unprecedented influence of multicultural consumers on the behavior of non-multicultural shoppers is upending outdated assumptions and enlarging and expanding the multicultural ...