Hennessy Invites Fans to Experience NBA All-Star 2022 Festivities Through its Digital House of Moves - A First-of-Its-Kind Interactive Digital Experience
NEW YORK , Feb. 17, 2022 /PRNewswire/ -- Hennessy , the Official Spirit of the NBA, WNBA and G League, is inviting consumers to take part in the NBA All-Star 2022 festivities through its immersive Digital House of Moves – a first-of-its-kind digital experience that is the latest embodiment of Hennessy's Make Moves That Start Movements programming. This activation will bring the action and events of NBA All-Star 2022 to fans across the nation, creating a unique digital universe that reaches wider audiences and allows them to interact from the comfort and safety of their homes. "After releasing our Hennessy 8 NFTs earlier this year, we knew Hennessy had to stay engaged with our digital community," said Jasmin Allen , Senior Vice President, Hennessy US. "Pivoting from an in-person activation in Cleveland to an immersive digital experience will allow us to continue connecting with our consumers in ne...