FIRST LADY MICHELLE OBAMA ANNOUNCES COMMITMENT BY SUBWAY® RESTAURANTS TO PROMOTE HEALTHIER CHOICES TO KIDS
buzzz worthy. . . Following First-Ever White House Convening on Food Marketing to Children, SUBWAY® Announces Strongest Effort Yet to Encourage Kids to Pile on the Veggies Subway has pledged to spend $41 million over three years promoting its healthier kids menu with commercials and marketing campaigns WASHINGTON, DC – Today, First Lady Michelle Obama joined the Partnership for a Healthier America (PHA) and SUBWAY® along with SUBWAY® Famous Fans Michael Phelps, Nastia Lukin, and Justin Tuck at a local Washington, DC, SUBWAY® Restaurant, to announce a three-year commitment by the chain in support of her Let’s Move ! initiative to promote healthier choices to kids, including launching its largest targeted marketing effort to date. In addition to strengthening its already nutritious menu offerings to kids, SUBWAY® will launch a new series of campaigns for kids aimed at increasing fruit and vegetable consumption and will set new standards for marketing prod...