::THE SLICE REPORT WITH MONA AUSTIN

FAIRFAX, Va. -- Nine of 10 chief executives, advertising, promotions, sales & marketing managers are non-Hispanic white. Without breaking internal marketing "culture bubbles" to put cultural fluency and insights at the core of every brand strategy, brands risk a break up with Gen Zers and their parents. According to the second part of a new study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), Gen Zers and Hispanic and Black parents will quit a brand that offends any racial group (this ranked third among non-Hispanic white parents). As 2020 marks the first time the 0 to 17-year-old segment—or any American generation, for that matter—is a multicultural majority, marketers must think beyond price and focus on cultural literacy and social responsibility to capture market share among Gen Zers. Building on more than 20,500 consumer touchpoints to date, the CMC released the second part of a comprehensive study on Gen Z (ages 13 to 17), IT'S TIME: ...

buzzz worthy. . . (Black PR Wire) -- Bernadette Morris, CEO and President of Black PR Wire, and Raschanda Hall, Director of Global Media Relations at Business Wire, co-hosted a conference spotlighting the best practices in multicultural marketing. Hall explained that it was important to understand how to tap into the Black market because “according to Target Market News, the Black American economy already represents the 20th largest market in the world.” The event was initially described as a webinar on how to best reach the Black market, however, what resulted was a fantastic discussion that applied to all developing campaigns, reflecting how connected society has become in a digital world. 1. Multicultural Markets are more Connected than Ever Before Communications professional Danyele L.C. Davis, Vice President of Flowers Communications Group, explained that multicultural markets are more connected than ever before. “The one thing I really want to dispel is t...

buzzz worthy. . . BRANDUCATION 101:  When the use of intellectual property starts to affect an entity's ability to make money or blurs the lines of ownership, is it still flattery?  Not so much. R&B singer Robin Thicke has been in the news recently about  the use of a familiar background groove in his internationally popular hit "Blurred Lines." He's currently in a  plagiarism feud with the late Marvin Gaye's  children about allegedly sampling   Gaye's 1977 smash single, "Got to Give It Up." Thicke and crew (producer Pharrell and rapper  T.I) preemptively sued the Gaye estate after being accused of using Gaye's music. The Gaye family filed a counter suit against Thicke for a historic pattern of borrowing from Gaye's sound and style. Thicke has publicly acknowledged Gaye is one of his musical influences, but  the song in question is so reminiscent of the originator's style and sound he appears to be  "imitating or duplicat...