WATCH: LL's wife, cancer-free Simon I. Smith wants you to beat cancer 'Like A Boss' with new campaign supported by the women of Hip Hop
NEW YORK, NY - April 15, 2019 - Today, American Cancer Society (ACS) has released an all new video marketing campaign “Beat Cancer Like A Boss” in partnership with entrepreneur and ACS ambassador, Simone I. Smith, to encourage those affected by cancer to evoke their inner “boss” mentality against all odds. Stretching beyond traditional non-profit infomercial, PSA style campaigns, “Beat Cancer Like A Boss” expresses a relatable message of strength, resilience and unity, to inspire a movement and create awareness. Along with Simone I. Smith, this disruptive campaign attracted a few familiar faces with their own stories to tell including LL Cool J, Mary J. Blige, Salt-N-Pepa, Jordin Sparks, Jhene Aiko, Remy Ma and more, appealing to a diverse demographic and engaging Gen X, Millennial, and Gen Z audiences affected by cancer. “I was in utter disbelief when I received my stage III diagnosis, but what I quickly learned with the support of my husband and family, was that...
