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Showing posts with the label Super Bowl LIX averages record audience of 127.7 million viewers

Super Bowl LIX averages record audience of 127.7 million viewers

Despite the game being a blowout, Sunday night's Super Bowl averaged a record 127.7 million U.S. viewers across television and streaming platforms for  Philadelphia’s 40-22 victory over Kansas City . The game was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi as well as the NFL's digital platforms. Not only is it a 3% increase from last year, it is the second straight year the Super Bowl has reached a record audience. The Chiefs' 25-22 overtime victory over San Francisco in 2024 averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms. According to Nielsen, the audience peaked at 137.7 million in the second quarter (8-8:15 p.m. ET). Some of the increase can be attributed to a change in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska. It was previously the top 44 media markets, which covered 65% of the country. The ratings also include Nielsen data from s...