Singer Billy Joel raises his voice in campaign to save African elephants
buzzz worthy. . . Africa's elephants have just gotten a powerful new supporter -- music legend, Billy Joel. Joel's voice is heard in a series of new ads supporting the Wildlife Conservation Society's (WCS) 96 Elephants campaign -- so named for the number of elephants slaughtered each day by poachers. With the backdrop of computer-animated elephants coming to life from shards of ivory, Joel's voiceover warns: "We can't turn back time, but we can reverse this trend. Don't be the generation that allowed elephants to go extinct." The "Take a Stand for Elephants" campaign was conceived and developed for 96 Elephants by pro bono partner, Steve Harper, founder of ThisisBonaFide.com . Harper is an independent creative director, designer, and animator based in New York. The campaign will appear across television, radio, print, digital, and OOH channels and media will be activated by Horizon Media, working on behalf of 96 Elepha...