Cosmetic brand under fire for making jet black foundation in an effort to be more inclusive
CULTURE Is the beauty content creator right to "throw shade" at the Youthforia" By Mona Austin An influencer's claim about foundation inclusivity has put Youthforia Cosmetics in the hot seat. Golloria George told over a million followers that Youthforia failed to understand Black women's needs for inclusive foundations after they allegedly created a shade of liquid make up that is supposedly too dark for human use. The video, which was made on April 30, went viral. with over 7 million views to date George is a popular presence on social media who reviews foundations for dark-skinned women on her Tik Tok and You Tube channels to see which make up brands are best suited for deeper-hued Black women's skin tones. For years many brands lacked the color spectrum and/or undertones for all shades of women and Blacks began to create their own (i.e.m Fenty, Mented, Uoma, TLB, Pat McGrath Labs) and demand that others offer a broader range. George was clearly d...