Vaseline and BET partner on campaign for skincare equity, 'Equitable Skincare for All'
On March 24 at 3 pm EST, BET (a subsidiary of ViacomCBS Inc., NASDAQ: VIACA, VIAC), the nation's leading provider of quality content for African American audiences, and Vaseline® are partnering to host a powerful Zoom discussion for consumers featuring award-winning director and actress, Regina King, around skincare equity for skin of color. “ Over the past year, we’ve seen the challenges that people of color face in achieving equitable health outcomes and unfortunately, the dermatology practice is no different, ” said Louis Carr, President of Media Sales at BET. “ Through our partnership with Vaseline®, we’re committed to increasing awareness of the importance of health through skincare. We’re honored to have the opportunity to partner with and lend our platform to amplify Vaseline’s Equitable Skincare for All campaign. ” The Equitable Skincare for All discussion will highlight the healthcare and skincare inequities that negatively impact Black and Brown communities, the i...