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"Pumps No Punches" campaign kicks off online to help victims of domestic violence in Prince William County and beyond

buzzz worthy. . .


Jireh Communications Group partners with ACTS turning Point for anti domestic violence fund-raising and awareness effort.
Local safe haven for domestic violence survivors to receive well deserved support from "Pumps No Punches" and "Purple Purse" campaigns

Jireh Communications Group is pleased to  announce the "Pumps No Punches" Stiletto Challenge benefiting ACTS Turning Point is underway.  In conjunction with the Sisterhood Confidential Women in Business Summit, the purpose of this initiative is  to build domestic violence awareness among the masses and to raise funds for ACTS Turning Point, the primary safe haven for victims of domestic abuse in Prince William County, serving the region. In observance of October as Domestic Violence Awareness Month the group will conduct two challenges, one online, one offline.  The online campaign for the  project kicks off   today, October 6 and will conclude on October 17.  The live stiletto challenge "walk off" will take place at the opening night event of the Sisterhood Confidential Summit on October 17 at the Key Bridge Marriott Hotel in Arlington, VA starting at 6:00 p.m. Prizes include a $150 Just Fab gift card, giving shoe lovers an incentive to match their passion for foot fashion with a tremendous cause.




Jireh Communications Group will present a check of the proceeds to the Director of ACTS at the  kick off of the summit.  Donations are being accepted at the event registration portal, www.eventbee.com/sistersummit2014. The requested tax deductible contribution is $10.

Instructions to join the virtual  "Pumps No Punches" Stiletto Challenge are as follows:


  • Create a video stating you accept the “Pumps No Punches” challenge.
  • Select a physical activity to do in high heels. Strut, stroll, jump, walk or run,  ensuring the shoes are in the shot.
  • Make a donation of $10 or more to  the ACTS Turning Point shelter for victims of 
  • domestic abuse at www.eventbee.com/sistersummit2014.
  • Challenge at least five other people to join the online challenge to stop domestic violence. 
  • Share  the video on social networks using  the hashtag #PUMPSNOPUNCHES. 



"When it comes to the issue of domestic violence ACTS has been a  vital resource in the community.  We are recognizing them for the continued  work they do in the lives of domestic violence survivors and their families. Their presence is necessary and truly appreciated," Mona Austin, Owner of Jireh Communications Group said.

According to the Director of Development, Tom Benjamin  on October 18 ACTS Turning Point will also be presented a  purse from the "Purple Purse Project." Actress Kerry Washington, a spokeswoman for the All State Insurance sponsored  project designed the purse as a symbol of the lesser recognized form of domestic abuse, financial abuse. ACTS is one of 500 similar recipients from around the nation to receive the honorable hand bag.

Domestic violence has been in news headlines recently due to cases involving high profile people, but there are millions of nameless, faceless people who die by domestic abuse daily.   The goal is to spread the "Pumps No Punches" message as far as possible to help stop domestic violence in its tracks.  Organizers hope to educate the public by also sharing graphical facts about the pathological impact of domestic violence. For example, domestic violence is cyclical, recurring both from generation-to-generation and in individual relationships.  It is now more common in teen dating relationships.  The numbers are unsettling: 1 in 4 women will be a victim of domestic abuse in her lifetime.  That means everyone knows someone who has been or will be affected. (These and other facts can be found at the National Coalition Against Domestic Violence.) Through the "Pumps No Punches" online campaign everyone can take a stand.

Said President Barack Obama in the Proclamation of October of Domestic Violence Awareness Month:  

Our Nation's success can be judged by how we treat women and girls, and we must all work together to end domestic violence.  As we honor the advocates and victim service providers who offer support during the darkest moments of someone's life, I encourage survivors and their loved ones who are seeking assistance to reach out by calling the National Domestic Violence Hotline at 1-800-799-SAFE or visiting www.TheHotline.org."

Austin, a freelance journalist, has penned a compelling appeal targeting women, mothers in particular, to break their silence in a letter titled "To my wounded 'Auntie', with love: A letter to women who protect their abusers and the sisterhood of dormancy and indifference." The piece will be published on www.newsslice.blogspot.com.  

For more information or media inquiries contact Jireh Communications Group at (703) 986-3464. Wen discussing the campaign on Facebook, Instagram and Twitter use the  hash tag #pumpsnopunches.

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