buzzz worthy. . .
What started as a modest personal recording setup in Rista's bedroom in order to work on his own musical ideas, grew into a whole range of music production services aimed at independent music community around the world. Rista recalls: "When computers, software and recording equipment finally become capable and affordable, it was the beginning of a renaissance period for me. I soon realized that there had to be many folks out there who didn't have access to or could not afford professional session drummers. Nobody should HAVE to use substitutes for real drums! They would have greatly benefited from my skills as a drummer and engineer, but we would have never crossed paths in everyday life."
MIAMI, May 15, 2015 -- The Internet, which, many claim, has all but destroyed
the music industry, has enabled music of countless independent artists
to flourish. Online-based music production studio, GoranGrooves,
has seized the opportunity to break physical borders by helping music
makers from around the globe record, produce and mix their craft.
Founded by session drummer / producer / audio engineer Goran Rista, they
have been bringing world-class sound quality to singers/ songwriters,
musicians and producers alike for the last 7 years.
What started as a modest personal recording setup in Rista's bedroom in order to work on his own musical ideas, grew into a whole range of music production services aimed at independent music community around the world. Rista recalls: "When computers, software and recording equipment finally become capable and affordable, it was the beginning of a renaissance period for me. I soon realized that there had to be many folks out there who didn't have access to or could not afford professional session drummers. Nobody should HAVE to use substitutes for real drums! They would have greatly benefited from my skills as a drummer and engineer, but we would have never crossed paths in everyday life."
It was this mission that led
Rista to turn to the online world in order to reach those in need of
real drums, making their own music.
Since those modest beginnings, Rista has converted part of his home into professional recording studio, also fulfilling the needs of Miami's local music scene.
GoranGrooves now encompasses a
number of services necessary to bring music ideas into
professionally-produced releases. Guitars, basses, keyboards and horns
are recorded by a small group of hand-picked, self-sufficient session
musicians, while Rista also takes care of production and professional
audio mixing.
In the past, recording and
releasing music needed large recording studios equipped with expensive
gear requiring big budgets reserved for those signed with major record
labels. These days anybody can begin making music from home on a very modest budget.
However, while there are a
plethora of digital audio tools and virtual instruments available, the
difference that experienced session musicians, producers and audio
engineers can bring to a music project can't be emphasized enough. Any
music project can greatly benefit by utilizing help from music
production professionals.
Unfortunately, local access to
highly skilled music production professionals may not be possible
everywhere. That's where GoranGrooves come in. Their clientele comes
from all parts of the world with the same need: to record high quality
music on a budget. While doing their own pre-productions, independent
artists now have online access to highest quality professionals that can
push their projects to another level.
Rista is confident that
independently produced and released music often sounds superior to that
of current major label releases. He explains:
"Major record labels are
directly responsible for constantly- deteriorating sound quality of
music due to their senseless, ill-informed loudness war for the past 3
decades. We don't follow their hyper-compression trend. Thanks to
technology breakthroughs by Apple, Spotify and others who are now
automatically lowering the playback volume of those squashed, distorted
and ultra-loud releases, dynamic music such as what we produce, stands
head and shoulders above them with clarity, depth, punch and warmth."
"The future belongs to
independent artists with entrepreneurial skills willing to evolve and
take advantage of technology while connecting directly with their
followers."