Paul Stanley and Epic Rights to Develop Global Branding, Licensing and Retail Programs for New Paul Stanley: Royals & Rebels Brand
buzzz worthy. . .
HOLLYWOOD, Calif., May 26, 2015
/PRNewswire/ -- Paul Stanley, Co-Founder and singer/songwriter of
legendary Rock and Roll Hall of Fame band, KISS, has teamed up with the
music industry's leading branding and social media marketing company,
Epic Rights, to develop and launch Stanley's all new lifestyle brand, Paul Stanley: Royals & Rebels, at the Licensing Expo in Las Vegas in June. The announcement was made today by Epic Rights CEO Dell Furano and Paul Stanley.
From Stanley's signature
designs of musical instruments to his fine art paintings, both of which
have generated millions in sales, the brand Paul Stanley: Royals & Rebels is
synonymous with fashion forward, cutting-edge style and an independent
spirit. Epic Rights has been charged with building the Paul Stanley: Royals & Rebels brand
into a new licensing program, including men's fashion apparel and
accessories, footwear, food, spirits, home decor, cookware and more.
Epic Rights anticipates debuting the Paul Stanley: Royals & Rebels brand at retail in fall 2016.
"Paul is the definitive Rock
Renaissance man with a sense of style in arts, fashion, design and food
that is unrivaled in the music industry. His creativity, marketing savvy
and personal style truly sets him apart," said Furano.
"Over the years, Dell and I
have worked closely on the strategic developments and partnerships on
the KISS brand, as well as more recently with Rock & Brews and my
paintings," said Stanley. "I am excited to watch Dell and Epic Rights'
great team of branding professionals seek out and find opportunities and
outlets that will reflect a lifestyle and point of view that I am
passionate about and do it imaginatively and creatively in the years to
come."
Stanley, one of rock's most
acknowledged and respected front men as lead singer and guitarist for
KISS, is a driving force and unwavering voice for the Rock and Roll Hall
of Fame-inducted band. Ensconced in the media as both an unequivocally
sophisticated fashion trendsetter and creative visionary, Stanley has
designed KISS costumes, album covers and stages in addition to its
iconic KISS logo, instantly recognizable around the world for the past
40 years!
As an author, Stanley's autobiography Face The Music, soared to #2 on the New York Times Best Seller List. His concept for Rock & Brews,
an energized dining and entertainment venue continues to expand with
new locations being launched around the country. Recently, both Stanley
and Gene Simmons were recipients of the ASCAP Founders Award, a
prestigious honor given to songwriters and composers who have made
pioneering contributions to music by inspiring and influencing their
fellow music creators. Each recipient is a musical innovator who
possesses a unique style of creative genius, which will enrich
generations to come. Additionally, Stanley was honored at the Open
Hearts Foundation Gala for his direct involvement in both raising funds
to pay for needed surgeries for children afflicted with various birth
defects and giving support to the parents of those children.
About Epic Rights:
Epic Rights is a full service
global branding, licensing and social media marketing company dedicated
to building celebrity and entertainment brands via its broad global
network of retailers, licensees and agents. Working with a roster of top
clients and brands, Epic Rights' services includes licensing/branding,
music merchandising, social media management, VIP ticketing and fan
clubs. Epic Rights also oversees sponsorships and endorsements, digital
archiving of all creative/photo/media assets and manages worldwide
e-commerce for its clients in addition to providing in-house legal
resources for trademark registration and audit management. Epic Rights
is headquartered in Los Angeles, California. For more information
visit: Epic Rights.