By Mona Austin
Proven ability is waning in the journalism workplace. A young college student who fenagled his way into the White House through a friend said to me, "All you need is a decent Web site and you are all set." He is not 100% wrong. A news consumption trend reports found that 48% of consumers received their news on social networks (which of course are Websites that often correspond with or feed into the news on Web sites.) Former Pres. Donald Trump had a huge influence on news breaking online as he made major announcements via Twitter. Since then there has been an increase in mainstream news outlets using social media for the instantaneous deliver of news as well as a crop of new digital news platforms that may or may not be credible news organizations. Reporters are required to be multimedia producers in today's digital journalism landscape and having some skills in Web and social media is a must Both popular bloggers and degreed journalists are competing against each other for brand recognition.
I've noticed two things that would never have been allowed 10-15 years ago. The first is no one who has not Real skills are being masked by technology that allows people to scale up their image or impression and essentially project a greater level of knowledge and experience. This is obviously dangerous in the media because competitors can compromise quality and accuracy very quickly in online reporting just to appear relevant. Unexpected tests will expose impersonators and impostors in the workplace. This happens in some of the highest stationed professional environments. Always know your work authentically.
You never know when you will be tested to prove yourself. PROVEN knowledge can make one indisposable on the job and will never be obscure. I have NEVER once stood in a space and wondered if I should be there because a combination of experience and challenges were adequate preparation for the task at hand. Employees must be able to stand confidently in their capabilities. I've noticed two things that would never have been allowed 10-15 years ago in Real skills are being masked by technology that allows people to scale up their image or impression and essentially project a greater level of knowledge and experience. This is obviously dangerous in the media because competitors can compromise quality and accuracy very quickly in online reporting just to appear relevant. Unexpected tests will expose impersonators and impostors in the workplace.