Skip to main content

Queen Latifah as host took NAACP Image Awards viewership through the roof; up by 72%

THE LIVE TELECAST IS THE #1 MOST SOCIAL PROGRAM ON CABLE

WITH QUADRUPLE-DIGIT GAINS +1,658% YEAR-OVER-YEAR

      

(“54th NAACP Image Awards” host Queen Latifah at Pasadena Civic Auditorium on February 25, 2023 in Pasadena, California.) (Photo by Leon Bennett/Getty Images for BET)

New York, NY –– The in-person return of the globally-recognized and distinguished multicultural award show, the “54th NAACP Image Awards,” on Saturday, February 25, continued its tradition of Black excellence. The awards drew 2.9 million total viewers P2+ (EDAC), which was up +72% from last year, as it was simulcast LIVE across 13 Paramount Global networks, including BET HER, CMT, Comedy Central, LOGO, MTV, MTV2, Paramount Network, POP TV, Smithsonian, TV Land, and VH1. For the second time, it was also simulcast on CBS where it garnered 1.5 million total viewers.* NAACP and BET honored Black luminaries in music, television, film, and sports across more than 70 categories, including “Abbott Elementary,” Angela Bassett, “Black Panther: Wakanda Forever,” Nicco Annan, Viola Davis, and Will Smith. An array of special award recipients, including Gabrielle Union-Wade, Dwyane Wade, Serena Williams, and Benjamin Crump, delivered moving speeches. Beaming with star power and not-to-be-missed moments, the “54th NAACP Image Awards” secured the #1 spot as the most social prime-time program on all of cable Saturday night.** Hosted by artist, actress, producer, author, and entrepreneur Queen Latifah, the iconic show will encore Thursday, March 2 at 9 pm ET/ PT on BET.

Viewers across the world were glued to the “54th NAACP Image Awards” on multiple screens generating over 10.4M social interactions and charting quadruple-digit gains +1,658% year-over-year (10M vs 592K) across Instagram, Facebook, Twitter, and YouTube.**

The “54th NAACP Image Awards” was presented by Wells Fargo and sponsored by Bank of America, Gushers, Google, Airbnb, Amazon, FedEx, Lowe’s, Alaska Airlines, American Airlines, Audible, Bacardi, and Mielle.

The “54th NAACP Image Awards” was produced by Hudlin Entertainment and The Gurin Company along with Executive Producers Reggie Hudlin and Phil Gurin, Co-Executive Producer Byron Phillips, and Producer Robin Reinhardt. Connie Orlando and Jamal Noisette served as executive producers for BET.

*Source: Nielsen (Live+SD) | Total viewers based on sum of avg imps on Simulcast networks

**Source: Conviva (YouTube, Facebook, Instagram, Twitter, 1/12/23 – 2/28/23), Sprinklr (TikTok, 1/12/23 – 2/28/23), Adobe Analytics (.com, Apps, 1/12/23 – 2/28/23). Snapchat views include duplication across individual story frames (views include separate videos for SC stories). Data delays may vary by platform. Talkwalker Social Content Ratings. Linear measurement for live/new total day programs. 1/1/23 - 2/25/23.
Labels:

Popular posts from this blog

Record-Breaking U.S.-Africa Business Summit Yields $2.5 Billion in Deals and Commitments

The U.S. Delegation, led by  Ambassador Troy Fitrell , Senior Bureau Official for African Affairs, included the senior-most officials advancing U.S. commercial engagement across Africa: Massad Boulos , Senior Advisor for Africa  Thomas Hardy , Acting Director, U.S. Trade and Development Agency Constance Hamilton , Assistant U.S. Trade Representative for Africa Connor Coleman , Head of Investments and Chief of Staff, U.S. International Development Finance Corporation Tamara Maxwell , Senior Vice President for Small Business, Export-Import Bank of the United States    The record turnout made clear that both U.S. and African leaders share a strong commitment to significantly expanding trade and investment.  The U.S. objective at the Summit was to secure key deals and commitments for U.S. companies and establish the conditions to boost U.S. exports and investment in Africa — advancing mutual prosperity in line with the Trump Administration’s  Commercial Diploma...
Read more

NEWLYWEDS: Bishop Marvin Winans weds after 30 years

  By Mona Austin One of the most eligible bacherlors in Christianity has tied the knot - Marvin Winans remarries After being single for almost 30 years, legendary gospel singer and Bishop Marvin L. Winans, Sr. has wed his long time girlfriend Deneen R. Carter. Carter is a 57-year-old physical therapist and minister at Perfecting Church in Detroit, founded by Winans. Little is known about the bride publicly. The gospel legend introduced the now Mrs. Winans as his fiance to the congregants of Perfecting in October of 2021. The couple had been in a relationship for 15 years. Pastor Winans was previously married to fellow gospel singer Vicki Winans (with whom he has two sons) for 16 years before they divorced in 1995. Held at the Colony Club in Detroit, MI, on April 22, the wedding was officiated by fellow COGIC Bishop Darrell Hines. "Let their lives be full of joy as they live according to your word," he prayed. If we are judging by floral count, this could be one of th...
Read more

Christian Rapper and Wife Reconcile, Renew Vows

Da' T.R.U.T.H. Celebrates Eighth Wedding Anniversary With Vow Renewal & Issues Public Statement Acclaimed Christian Hip Hop Artist Da’ T.R.U.T.H. renewed his wedding vows with beautiful wife Nicole Lambert earlier this week on Tuesday, June 15th—their eighth wedding anniversary. This special event punctuated the completion of their official restoration plan—marking the page of a new beginning and giving testimony to the redeeming power of reconciliation. Additionally, today, he has released a public letter to his family and supporters on his website www.datruth.net. The private ceremony, held in their backyard and attended by family and close friends, was officiated by Bishop Gilbert and Mrs. Debi Coleman—the marriage counseling team leading the Lambert’s restoration process. Also in attendance were Alvin Love & CeCe Winans (pictured in the insert), who have been walking intimately with the couple as supporting counselors and mentors. Da’ T.R.U.T.H.’s long-time frie...
Read more