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The Recording Academy® Will Partner with Upsilon Ventures to Present Interactive Entertainment Experience Celebrating All Things Music and
Musical Diversity in New York City

SANTA MONICA, Calif. (July 15 , 2015) — The Recording Academy®, the non-profit organization behind The GRAMMY Awards®, has partnered with producer and developer of iconic destinations and visitor experiences, Upsilon Ventures, and the New York City Mayor’s Office to present GRAMMY Park, a performing arts festival that will celebrate the rich musical diversity of New York City. This first-time event will take place in one of New York’s most iconic locations, Prospect Park in Brooklyn, early May, 2016.

"As The Recording Academy recognizes musical excellence every year with our annual GRAMMY Awards, we also celebrate musical diversity year round through our many events and programs, and GRAMMY Park will do just that," said Branden Chapman, Executive In Charge Of Production & Chief Business Development Officer of The Recording Academy. "We're excited to offer the public the opportunity to experience music's many genres and share the cultural diversity of the GRAMMYs, and there is no better place to do this than the Big Apple."

"All year long Brooklynites and New Yorkers flock to Prospect Park to attend free concerts, get fit and stay healthy, and simply take in the beautiful scenery," said NYC Parks Commissioner Mitchell J. Silver, FAICP. "We look forward to working with The Recording Academy to provide visitors with another cultural opportunity to celebrate all things music and New York City’s diversity."

Over the course of five days, GRAMMY Park will provide New Yorkers and visitors from around the world with a unique opportunity to take a special musical journey, both on stage and behind the scenes. The event will feature live multi-genre concerts and will integrate intimate showcases, free community-based programming, and interactive experiences. In addition, there will be a daily line-up of engaging activities, productions and demonstrations presented by an exclusive lineup of marquee brands. A majority of the events will be free to the public, with tickets available at locations across the city.

An artistic advisory committee has been established to formally assist with the development of the GRAMMY Park project. Including respected artists within different genres and disciplines, serving on the committee will be GRAMMY Award winners Joshua Bell, Melissa Etheridge, Renée Fleming, Alicia Keys, Cyndi Lauper, Christian McBride, Arturo O’Farrill, Billy Porter, Questlove and Nile Rodgers; GRAMMY-nominated artists A-Trak and Just Blaze; and ballet star Wendy Whelan.

"We are honored to work with The Recording Academy, and also look forward to working with the New York City Mayor’s Office and New York City Parks to create a multi-faceted experience that has never been done before.  New York City is the epicenter for music and over the course of five days we intend to take guests of GRAMMY Park on a musical journey that blends best-in-class concerts, and experiences and events with local, national and international artists," said Itai Shoffman and Sar Inbar, Principals of Upsilon Ventures.

Additional details regarding GRAMMY Park, including lineup and tickets, will be announced in the coming months.