PHOTOS: iONE DIGITAL CELEBRATES LAUNCH OF NEW SITE 'CASSIUS' WITH INFLUENCER EVENTS IN NEW YORK & ATLANTA
In New York, guests gathered at hotspot Kola House for a first look at CASSIUS' June cover, "The First Supper," a graphic illustration featuring 30 of the most talked about, controversial figures in pop culture.
The evening included welcome remarks from Kierna Mayo, SVP of Content & Brands, and Detavio Samuels, president of iOne Digital & One Solution; a smashing of a "Culture Vultures" pinata; and performances by "Power" actor/singer Rotimi and Def Jam recording artist Dave East.
In Atlanta, a lively crowd packed The Gathering Spot to learn about CASSIUS and meet the team behind the machine. After a cocktail hour with music provided by DJ Geronimo and Bryan Michael Cox, Detavio Samuels welcomed the guests, followed by a video presentation and remarks from Kierna Mayo. CASSIUS editors on hand were Jamilah Lemieux (Vice President, News & Mens Programming); Shani Saxon-Parris (VP, Millennial Programming); Darnell L. Moore (Editor-at-Large); Rae Holliday (Special Projects Producer); and Gideon E. Moncrieffe (Executive Director, Video Operations).
Local VIPs in attendance at the Atlanta party included "Love & Hip Hop: Atlanta" stars Mimi Faust, Karlie Redd, Ariane Davis and Melissa Scott; "Fashion Queens" Derek J and Miss Lawrence; "Cutting It in the ATL" personality Maja Sly; model/singer Africa Miranda; and media personality Eboni Elektra.
The definitive digital destination for urban millennials, CASSIUS provides bold editorial that cuts through today's headlines with stories and critical commentary that directly addresses the global impact of Black culture. Each month, CASSIUS will create original covers underscoring their unique point of view on themes such as power, identity and race.
Cadillac and The Coca-Cola Company are proud launch partners of CASSIUS.
For more information, visit cassiuslife.com
Guests quickly filled the venue and took turns swinging at the "culture vulture"
Memsor Kamarake, Yandy Smith-Harris, Kierna Mayo, Detavio Samuels and Claire Sulmers
Dave East and Rotimi seen arriving at the launch party
Kierna Mayo presented the June cover to the crowd with her team beside her
Rotimi and Dave East hit the stage later in the night
The decorated wall served as a great backdrop for photos
All guests left with parting gifts as a thank you from Cadillac and Cassius
"The First Supper" cover was on full display at The Gathering Spot
The themed decor and passed food made for a great night
Karlie Redd, Detavio Samuels, Kierna Mayo, Rae Holliday, Dr. Berry, Jamilah Lemieux, Mimi Faust and Ariane Davis
The "Love & Hip Hop Atlanta" cast was in the building. Mimi Faust, Ariane Davis and Karlie Redd have some fun with pictures while Melissa Scott drops by a little later.
Maja Sly ("Cutting It In The ATL"), Africa Miranda (Model/Singer) and Derek J ("Fashion Queens") arrive
Media Personality Eboni Elektra and attorney Vince Phillips
Bryan-Michael Cox and DJ Geronimo kept the party jumping
Guests weren't afraid to hit the dance floor