THE STILETTO CHALLENGE FUNDRAISER FOR FIBROMYALGIA EDUCATION IS LOOKING FOR PARTICIPANTS, JUDGES, SPONSORS & PARTNERS IN ATLANTA



Stiletto Challenge uniquely interprets “walking for the cause”
accompanying a women's luncheon that will empower women with relevant, results-based topics

(BRISTOW, VA) September 15, 2010–Who can rock the highest heels in the A-T-L? Will it be the "real housewives"?  Is she a fierce first lady, fabulous corporate exec, a fashion-forward media personality, stylish AUC student or one of the A's many hot superstars? Will she come from Buckhead or Mid-town or the West End?

Jireh Communications Group invites celebs and non-celebs alike to step up to the city-wide Stiletto Challenge to raise funds for Fibromyalgia education.   Unlike a high-heel-a-thon, participants won’t have to brave the elements outdoors, but will strut their stuff  in the comfort of  the luxe Mansion on Peachtree Hotel at the opening reception of the 2nd Annual “Extreme Makeover" for the Woman’s Soul Summit Professional Edition (EMFWS) on October 22, 2010, 6-9 p.m.  

Organizers are seeking at least 100 women ages 18 and above to "rise to the occasion" in stilettos that are 4 inches or higher to support an important cause by donating $10 to participate.  Companies may partner by dollar matching or sponsor employees to participate.  Professional models will be on-hand to demonstrate how to high-step on the runway.
The Stiletto Challenge is  currently looking for local celebs and public figures to act as judges. 

Prizes, shopping, music, pampering treatments  and various activities will complete a night of fun, relaxation and awareness.

Founded by national multimedia entertainment journalist and owner of Jireh Communications Group, Mona Austin, the EMFWS is a personal and professional development summit that offers activities and tactics to enrich women  -- MIND, BODY & SOUL.

Themed “Born to Soar,” on the following day the educational portion of the summit takes place during the luncheon on October 23 at Maggiano’s Little Italy in Buckhed from 12-3 p.m

Winners of the "Born to Soar" Essay contest and the female subjects of their stories will be honored at the luncheon.  Additionally, attendees will learn from subject matter experts how to master the following areas:

  • SOCIAL NETWORKING                        
        Gaining visibility and making money online utilizing social networking tools
        Speaker: LaShanda Henry, Owner, Sista Sense (Recently featured in Essence Magazine)

  • PERSONAL BRANDING
        Defining a winning image that will help you stand out among competitive high achievers
        Speaker: Mona Austin, President , Jireh Communications Group

  • FINANCES & SUCCESS STRATEGIES
        Navigating the road map to financial freedom and career advancement
        Speaker: Celest Turner, President,  Turner Marketing & Consulting

  • HEALTH AND WELLNESS
        Understanding the pillars and destroyers of health to gain optimal wellness individually and for the family
        Speaker: Dr. Wiletha Williams, Owner Genesis and More

Also, Houston-based educator, Christy Cobb, a long time Fibromyalgia sufferer will share the inspiring story of strength and determination that helped her circumvent the confines of the disease.

There are numerous ways to support this effort:

JOIN THE STILETTO CHALLENGE
With a minimum $10 donation participants must walk along a straight line on the runway in heels 4 inches or higher.  For every woman who conquers the catwalk without wobbling or falling, an event sponsor will match her donation dollar for dollar.  Participants will be categorized based on the height of the heel and winners in each category will receive a swag bag.

DONATE
Donations in support of the cause are being accepted online at our registration portal (http://soulmakeoveratl2010.eventbrite.com/)
or call 703-986-3464.

VOLUNTEER
Volunteers are needed to make phone calls and distribute fliers.

REGISTER/BUY ADVANCE TICKETS (Early Bird)
http://soulmakeoveratl2010.eventbrite.com/

SPONSORSHIP
To become a sponsor contact Jireh Communications Group between the hours of 9 a.m.-5 p.m. at
(703) 986-3464.

For general information visit us online at http://www.wix.com/MLKAustin/soulmakeover.

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ABOUT JIREH COMMUNICATIONS GROUP

Jireh Communications Group (JCG) is a boutique creative services firm.  Founded in 2002, Colorado Springs, CO Jireh is comprised of advertising, marketing and pr professionals who concentrate on building brand awareness through events and the creation of print, radio, Internet and digital communications.

ABOUT MONA AUSTIN

As the principal at Jireh Communications Group, Mona Austin has spearheaded high profile events and executed a plethora of creative services in traditional and new media.  As a multi-media journalist, Austin's  interviews with notable entertainers such as Niecy Nash, Mary Mary, and Queen Latifah, have appeard in various local and national publications including EUR, Black Nobility and NPR.  Her personal passion is to empower women to maximize their potential.  She has also overcome health challenges and uses the Extreme Makeover for the Woman's Soul in part  to promote wellness as a lifestyle.

ABOUT FIBROMYALGIA

Fibromyalgia is a syndrome marked by widespread aches and pains -- including discomfort at specific "tender points" in the body -- along with symptoms such as fatigue and sleep problems. It is estimated to affect up to 5 million U.S. adults, most commonly middle-aged women.The cause of Fibromyalgia is unknown, and the condition can prove difficult to treat.  Between 80 and 90% of those diagnosed with Fibromyalgia are women; women who have a family member with Fibromyalgia are more likely to develop fibromyalgia themselves (American College of Rheumatology, 2004)

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