buzzz worthy. . .
(WASHINGTON, D.C. — MARCH 30, 2015) National Geographic Channel’s Sunday night premiere of KILLING JESUS —
hailed by critics as “gritty and moving,” “beautifully subtle,”
“compelling” and “thoughtful” — set record ratings for the network, with
3.7 million persons 2+ tuning in to the three-hour special, the highest total viewership in NGC’s history!
For the premiere airing at 8 p.m. E/7C, KILLING JESUS garnered a 2.8 HH rating — the second highest HH in network history — and a 1.0 P25-54.
Furthermore, the 1.0 P25-54 is the highest rated P25-54 since the premiere of KILLING KENNEDY in November 2013 (1.1 P25-54) and is more than 300% higher than NGC’s Sunday 8-11 p.m. average so far this calendar year.
Since its launch, the KILLING JESUS
film microsite (natgeotv.com/killingjesus) has generated over 1 million
impressions, with the average visitor spending approximately 30 minutes
on the site. Last night, the microsite garnered a 125% increase above
daily visitor average (and a 10% increase over KILLING KENNEDY site visits on its premiere day), propelling it as the network’s best performing digital show extension to date.
“KILLING JESUS
was our most ambitious production to date, coupled with one of our
largest cross-platform promotional campaigns,” said National Geographic
Channels CEO Courteney Monroe. “We are thrilled that audiences responded
to the film with the same enthusiasm and passion we had for this
production since day one. The success of our premiere last night is due
to the hard work and dedication of the production team on the ground in
Morocco, the talented and versatile cast and the support of our partners
at National Geographic and Fox.”
The film also premiered last night on Nat Geo MUNDO in the U.S., and will air globally in 171 countries in 45 languages.
With
a script from Academy and Emmy Award-winning screenwriter Walon Green
(“The Wild Bunch”), and directed by BAFTA Award-winner Chris Menaul
(“The Passion of Ayn Rand,” “Fatherland”), KILLING JESUS
brings a rich perspective to Jesus’ story that clearly intrigued
believers and nonbelievers alike. Combining epic cinematography with
intimate storytelling, the film was shot entirely in the Moroccan desert
with a crew of 250 and more than 4,500 extras. The 93 speaking roles
are brought to life by an incredibly diverse cast, with actors
representing Lebanon, Morocco, the Czech Republic, Ireland, Great
Britain, Israel, Canada, Syria, Australia and the United States. The
massive production, unlike anything undertaken by National Geographic
Channel before, put familiar Biblical characters under a new lens to
give them layers of meaning rarely explored before.
Part
of the network’s ambitious promotional campaign included a vast
second-screen experience, available at natgeotv.com/killingjesus,
featuring the more than 72 interactive scenes brought to life through
2-D photo-realistic original illustrations (www.youtube.com/watch?v=xynvgqJjKpQ&sns=em).
Supplementing
the second-screen experience is a robust KILLING JESUS film microsite
featuring original articles on a variety of topics including Jesus in
popular culture, the missing years of his life and what happened to the
apostles; behind-the-scenes video clips; extensive photo galleries;
deleted movie scenes; and cast Q&As.
Additionally,
the network blog is showcasing a 40-day campaign called “Killing With
Kindness,” inspired by what is known historically as Jesus’
encouragement of people to be kind to each other. Every day through
April 5, NGC is putting a daily spotlight on organizations that help to
spread kindness in the world. These organizations can be found online at
http://tvblogs.nationalgeographic.com/ or on social media using
#killingwithkindness.
NGC
partnered with USA Today on a special supplement called “Jesus: His
Life, Legacy and Lasting Impact.” Sold as a standalone on newsstands,
the supplement included a picture of Haaz as Jesus on the cover, and
inside included more than 20 pages of KILLING JESUS-specific content, on sale now at www.onlinestore.usatoday.com/special-editions.
The critically acclaimed cast (“great performances,”) included Kelsey Grammer (“Partners,” “Boss”) as King Herod the Great; Stephen Moyer (“True Blood”) as Pontius Pilate; Haaz Sleiman (“The Visitor”) in the title role as Jesus; Rufus Sewell (“Hercules”) as Caiaphas; Emmanuelle Chriqui (“Entourage”) as Herodia; Eoin Macken (“The Night Shift”) as Antipas; John Rhys Davies (“Indiana Jones”) as Annas; Abhin Galeya as John the Baptist; Stephanie Leonidas (“Defiance”) as Salome; Joe Doyle (“Reign”) as Judas; Alexis Rodney (“Guardians of the Galaxy”) as Simon (Peter); and Chris Ryman (“28 Weeks Later”) as Malchus.
The network used the premiere last night to heavily promote tonight’s new series The Big Picture With Kal Penn, as well as the return of the networks hit series Wicked Tuna next Sunday night, the April 9 premiere of the hit series Life Below Zero and the upcoming April 20 premiere of the Neil deGrasse Tyson late-night talk show StarTalk.