Mistic Machine’ To Race In 2015 Angie's List Grand Prix Of Indianapolis

buzzz worthy. . .

Mistic E-Cigs to Serve as Primary Sponsor for KVSH Racing’s
No. 11 Car at Indianapolis Motor Speedway 
 

SPEEDWAY, IN, May 7, 2015 -- Four-time Series champ Sebastien Bourdais will pilot KVSH Racing’s No. 11 Mistic E-Cigs car with its new livery at the 2015 Angie’s List Grand Prix of Indianapolis being held at Indianapolis Motor Speedway from May 7-9.

Mistic^®, independent maker of high quality, value-priced e-cigs, vapor products and U.S.-made e-liquids, will serve as primary sponsor for the No. 11 car (aka Mistic Machine) during the Angie’s List Grand Prix of Indianapolis.  The Mistic Machine’s new livery includes an updated version of the car’s iconic white and green scheme, as well as the addition of the 2015 Chevy Aero Kit, which was introduced this year to improve performance by lowering drag and increasing downforce.

Click here or visit http://bit.ly/2015MisticMachine to view a video of the 2015 Mistic Machine.

“The ‘month of May’ is especially exciting for us because Seb secured a top five finish at last year’s Indy Grand Prix and came in seventh at the 2014 Indianapolis 500,” said John Wiesehan Jr., CEO of Mistic.  “Mistic is proud to be an independent leader in delivering high quality vapor products that continue to transform our industry.  Our IndyCar sponsorship has enabled us to build awareness for our Mistic and HAUS brands among adult smokers as significant alternatives to traditional tobacco.”

Bourdais, whom finished fourth at the 2014 Grand Prix of Indianapolis, recently piloted the No. 11 Mistic Machine to his best finish in five starts at Barber Motor Sports Park during the 2015 Honda Indy Grand Prix of Alabama.  With three top 10 finishes during the first four races of the 2015 Verizon IndyCar Series season, Bourdais is now tenth in the championship race with 91 points.  After 135 career starts, Bourdais currently has 32 wins, 49 podiums, and 33 poles.  He also has 62 Top 5’s and 82 Top 10’s.

Mistic serves as co-primary sponsor for the No. 11 car driven by KVSH Racing’s Sebastien Bourdais for the 2015 Verizon IndyCar Series.  Race fans also will be able to enjoy Mistic’s brand experience at IndyCar racetracks during the 2015 season. Adult smokers can visit the Mistic-HAUS kiosk and engage with members of the Mistic Pit Crew to learn more about the company’s products, while fans can ride in virtual race simulators and get the chance to compete against Sebastien Bourdais in mock competitions.

About Mistic

Mistic^® E-Cigs is an independent manufacturer of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands.  The company’s Mistic brand of rechargeable and non-rechargeable e-cigarettes, including the Mistic Bridge™, as well as its HAUS™ line of vapor products, such as the HAUS™ Personal Vaporizer by Mistic and HAUS™ e-liquids, are sold in approximately 68,000 retail outlets and wholesalers across the U.S., including Walmart, Walgreens, Dollar General, Kangaroo Express, Circle K, Hess, Speedway, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, HT Hackney, McLane Company, Coremark, Nash Finch and Petrey.  The company produces all of its e-liquid in the U.S., including the bottling and filling of its HAUS branded e-liquid bottles, as well as the filling and assembly of Mistic refill cartridges and starter packs.