::THE SLICE WITH MONA AUSTIN

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(Black PR Wire) -- Bernadette Morris, CEO and President of Black PR Wire, and Raschanda Hall, Director of Global Media Relations at Business Wire, co-hosted a conference spotlighting the best practices in multicultural marketing. Hall explained that it was important to understand how to tap into the Black market because “according to Target Market News, the Black American economy already represents the 20th largest market in the world.” The event was initially described as a webinar on how to best reach the Black market, however, what resulted was a fantastic discussion that applied to all developing campaigns, reflecting how connected society has become in a digital world.

1. Multicultural Markets are more Connected than Ever Before

Communications professional Danyele L.C. Davis, Vice President of Flowers Communications Group, explained that multicultural markets are more connected than ever before.

“The one thing I really want to dispel is that total mar…

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After months of sifting through gospel talent, Willie Moore, Jr. fills the spot left  vacant by James Fortune The Inspirational Entertainer’s New Show Will Air Monday-Friday 7-11pm ET
Atlanta, GA -- Broadcast personality Willie Moore Jr. is the new, host  inspirational radio show  The Nightly Spirit with Willie Moore Jr.The Show will feature the very best in inspirational music uplifting listeners through engaging content, a focus on a higher power, humor, interviews, and poignant interactions.

Widely known throughout the spiritual community as a celebrated performer and motivational speaker, Moore has impacted the masses through various media channels and ministry partnerships. Over the years, he has worked with Joyce Meyer Ministries, Bishop Gary Macintosh, and Bishop Dale C. Bronner’s Word of Faith Ministries and many others. Moore is a revered visionary, devoted husband and father and is determined to make a positive impression through music, media, and fa…

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For director Matthew Cherry the only thing to do is say yes when asked to helm a music video for the reunion of the iconic girl group Destiny's Child, and of course show up at the Stellar Gospel Music Awards to accept at the Video Of The Year Honor held in Las Vegas Saturday.
After Michelle Williams teamed with her former band mates Beyonce and Kelly Rowland to record the smash single "Say Yes" she then turned to Cherry to direct the music video. The long awaited reunion of one of the most popular recording groups of all time, as most might expect, won the top video honor at the Stellar Awards. "Winning Music Video of the year at the 2015 Stellar Gospel Music Awards is such an incredible honor and a huge surprise," said Cherry.  "I am so happy for Michelle, Beyonce, Kelly, and everyone on their various teams for creating an incredible song and for trusting us to bring the visual to life."    Direrted by Cherry, the &quo…

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Get Into This
4 April 2015"The most exciting bands right now are from Liverpool. That is an irrefutable fact – it is therefore an honour to be involved with this year’s GIT Award"
Simon Raymonde, Bella Union Records

"The GIT Award represents artists of the future"
Yoko Ono

"The GIT Award illustrates just how colourful the music scene in Liverpool is today"
Domino Records


MERSEYSIDE'S GIT AWARD 2015 NAMES ‘ONE TO WATCH’ WINNER AHEAD OF SPECTACULAR KAZIMIER CEREMONY ON SATURDAY 4TH APRIL

With just days to go until the winner of Liverpool’s GIT Award 2015 is announced at the city’s Kazimier venue on Saturday 4 April, organisers can reveal the winner of the One to Watch prize is 23-year-old rock & roller Louis Berry.

Huyton-born Louis Berry wins this year’s One To Watch Prize, which is awarded to one emerging artist and selected by the Merseyside  judging panel, having released just one track to date - yet was named Radio 1’s ‘hottest …

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WASHINGTON -- Arkansas Gov. Asa Hutchinson (R) said on Wednesday he would not yet sign a controversial religious freedom act into law, requesting that the state legislature make changes to the bill in the wake of criticism that the legislation could be used to facilitate discrimination against LGBT citizens and other groups.

Hutchinson said at a press conference that he was seeking changes to make Indiana's legislation mirror the federal Religious Freedom Restoration Act signed by former President Bill Clinton in 1993. Hutchinson previously had promised to sign the legislation. The surprising announcement came a day after Indiana Gov. Mike Pence (R) was forced to defend a similar law in his state. After facing a national firestorm, Pence called on Tuesday for new legislation that would clarify that his law does not grant businesses the right to deny services to anyone.

The Arkansas RFRA that passed through the legislature yesterday has broad langua…

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Multicultural Consumers Transforming the U.S. Mainstream
New York, NY –  With multicultural consumer spending in the United States today at $3.4 trillion, this “super consumer” group has tremendous impact on U.S. mainstream culture, according to a Nielsen report released on March 18, 2015. The report, The Multicultural Edge: Rising Super Consumers, identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. consumer economy.

"The Multicultural Edge: Rising Super Consumers report builds on Nielsen’s previous series of reports on the attitudes and spending behaviors of African-American, Asian American and Hispanic consumers,” says Mónica Gil, senior vice president and general manager of Multicultural Growth and Strategy, Nielsen. “The unprecedented influence of multicultural consumers on the behavior of non-multicultural shoppers is upending outdated assumptions and enlarging and expanding the multicultural market opportu…

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The Healthy Lunchtime Challenge Invites Kids to Submit Healthy Lunch Recipes for a Chance to Win a Trip to Washington, D.C. and Attend the Kids’ “State Dinner” at the White House Washington, D.C. – First Lady Michelle Obama is teaming up with PBS flagship station WGBH Boston, the U.S. Department of Education, and the U.S. Department of Agriculture to host the fourth annual Healthy Lunchtime Challenge & Kids' “State Dinner” to promote cooking and healthy eating among youth. Teaching kids to cook is a great way to ensure they learn healthy habits early in life. Research shows that children who help with cooking and meal preparation are more likely to consume fruits and vegetables, and they are more aware of the importance of making healthier food choices. The Healthy Lunchtime Challenge & Kids' “State Dinner” invites kids, ages 8-12, with the help of their parents or legal guardians to create and submit a recipe at pbs.org/lunchtimechallenge for…

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(WASHINGTON, D.C. — MARCH 30, 2015) National Geographic Channel’s Sunday night premiere of KILLING JESUS — hailed by critics as “gritty and moving,” “beautifully subtle,” “compelling” and “thoughtful” — set record ratings for the network, with 3.7million persons 2+ tuning in to the three-hour special, the highest total viewership in NGC’s history! For the premiere airing at 8 p.m. E/7C, KILLING JESUS garnered a 2.8 HH rating — the second highest HH in network history — and a 1.0 P25-54.  Furthermore, the 1.0 P25-54 is the highest rated P25-54 since the premiere of KILLING KENNEDY in November 2013 (1.1 P25-54) and is more than 300% higher than NGC’s Sunday 8-11 p.m. average so far this calendar year.  Since its launch, the KILLING JESUS film microsite (natgeotv.com/killingjesus) has generated over 1 million impressions, with the average visitor spending approximately 30 minutes on the site. Last night, the microsite garnered a 125% increase above daily visitor aver…

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RECAP: At the 2015 iHeartRadio Music Awards held at LA's Shrine Auditorium last night, host Jamie Foxx ticked producers off by insisting on using the "b-word" and angered the transgender loving world when he joked about Bruce Jenner's alleged sex change. No one is complaining about cracks he made about Shug Knight's collapse in court, but plenty of people posted negative reactions on Twitter when the comedian said the Olympian could sing a male/female duet all by himself.  
Meanwhile, there were loads of stars in attendance (Snoop, Chris Brown, Nick Jonas) Sunday night, witnessing "Dance Moms" receive the award  for Best Reality TV Show,  Justin Timberlake's amazing speech about ignoring naysayers as he accepted recognizing he was one of the "old guys" in the room, and J Hud keeping the crowd jamming as her collaborator Iggy Azalea played with the crowd from behind bars (you had to be there or have witnessed it).  Chris B…

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The solo release by Erica Campbell, "Help" garnered the artist a total of 6 out of 10 Stellar Award wins making her the leading celebrant at the 30th Annual Stellar Awards Saturday night. Campbell won the coveted Artist of the Year title, while her producer/husband Warren Campbell was named  Producer of the Year.   Her label mate, choir master Ricky Dillard received 3 Stellars and both of Kirk Franklin's artists, The Walls Group and Tasha Page Lockhart walked away with top honors, Best Group/Duo and Best New Artists respectively.  The Stellar Awards were held in a new location, Las Vegas attracting a capacity crowd to the Orleans Arena, where Central City Productions unleashed the surprise opening performance of Destiny's Child.   and will be broadcast on TV One on Waster Sunday, April 5, 2015.

The full list of winners follows:

Category #1
ARTIST OF THE YEAR
- ERICA CAMPBELL, HELP, MY BLOCK/EONE MUSIC
– RICKY DILLARD & NEW G, AMAZING, LIGHT RECO…

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