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The 4th Annual SOURCE360 Returns to The Cultural Epicenter of Downtown Brooklyn

Celebrating Innovations in Arts & Culture, Music, Film & TV,
Fashion, Sports, Business, and Technology with Hip-Hop
Icons, Community and Business Leaders

New York, NY – August 2, 2017– Free registration now open for the incredible fourth annual SOURCE360 Festival and Conference, presented byNorthStar Charities and The Source Magazine. Set for Thursday, August 10th through Sunday, August 13th in the exciting cultural center of downtown Brooklyn,SOURCE360 offers a full spectrum of activations designed to engage and educate the community with the latest in arts & culture, music, film & television, fashion, sports, business, and digital technology. Venues include prominent cultural institutions such as BRIC Arts & Media Center (BRIC Arts|Media House), Brooklyn Borough Hall, Theatre for a New Audience: Shakespeare in New York and more! SOURCE360 celebrates the innovation and creativity inspired by Hip-Hop and represents Brooklyn’s diverse cultural tapestry.

GUESTS ARTISTS INCLUDE: Master P, Doug E. Fresh, Roxanne Shanté, Brand Nubian, Lil’ Kim, Havoc, Maino, Freeway, Mack Wilds,Charlamagne Tha God, Elle Varner, Mysonne, Casanova,
Jay Critch, Nitty Scott MC, Axel Leon,
Bianca, Cyn Santana, Deb Antney, Max Santos, and
Many More Set to Speak or Perform

Free registration and premium tickets for SOURCE360 signature concerts are available at https://source360.eventbrite.com.

The SOURCE360 will include nightly signature concerts, thought leadership panels, youth education and training sessions, a brunch celebration, a fashion show, a beauty bar, nightlife events, and more. In addition, the SOURCE360 Festival Block Party on Saturday (August 12), will  feature musical performances by Brand Nubian, Freeway, Mack Wilds, Drag-On, Nitty Scott, Jay Critch, Quadir Lateef, Renee Neufville/Zhane, Prodigy/Mindless Behavior and more, as well as a Battle Rap presented by Queen Of The Ring, Kids360 activities, step/stroll performances, live dance performances from Brick House Studios NYC, double dutch, clowns, face painting, Brooklyn Public Library Mobile Bus, vendors, live DJs, and virtual reality games.

Throughout the week, the SOURCE360 Signature Concert Series will continue our tradition of honoring our past while celebrating our future. The series will feature musical performances by notable Hip-Hop legends and the hottest up and coming talent ready to create their own legacy. The highlight of this series is very special tribute to the late Prodigy of New York rap group Mobb Deep.

SOURCE360 is focused on educating the youth and inspiring the community by presenting a number of pro-social activations and programs. Chief among them is the daylong SOURCE360 Tech Hackathon on Thursday, August 10th; through a partnership with digital technology leader Blue1647, youth from grades 6-12 will get hands-on training in how hip-hop culture and web/mobile technology can be applied to creating innovative solutions to community issues. Registration for this free event at    Brooklyn Borough Hall is available here.

SOURCE360 is more than a festival and hub of creative performances. Education and thought leadership is essential to the mission, with a schedule ofSOURCE360 Speaker Series panel discussions conducted by influencers and entrepreneurs in arts and culture, music, film and television, media, technology, sports and fashion. A panel discussing music biz technology will be moderated by Lisa Evers (FOX and Street Soldiers) and will include Kedar Frederic (TuneCore), Corey Llewellyn (Digiwaxx), Yomi Desalu (BET), Wendy Washington (This Is Dope!) and Valeisha Butterfield-Jones (Google); the session addressing innovative solutions to increase trust between the community and the police features Brooklyn D.A. Eric Gonzalez, Brooklyn NAACP President L. Joy Williams,  NYPD Brooklyn North Chief Jeffrey Maddrey, New York City Councilmen Antonio Reynoso and Jumaane Williams, and Dana Racklin of NYC Together. A panel on opportunities and regulations related to the cannabis business will featureFreeway, Gia Morón (Women Grow), April Walker (Walker Wear), Rani Soto (I Deserve Canna), Kassandra Frederique (New York State Drug Policy Alliance) and Super Bowl champion and former New York Jet Marvin Washington.

The contemporary beauty and fashion industry will be discussed by Kahh Spence (celebrity hairstylist), Monica Veloz (beauty blogger), Destiny Moore (Moore by Destiny Moore), Marshalle Crockett (makeup artist), and Andrea Fairweather (celebrity makeup artist); while the current film, TV, and webcasting business will be explored by Benny Boom (director, All Eyez On Me), Rahman Dukes (Revolt), Thembisa Mshaka (writer/film producer), Dorian Missick (actor), and Eden Duncan-Smith (youth actor). A panel titled “Bridging The Gap Of Hispanic & Urban Culture” will feature Danny Hastings (Automicus Films), L Boogs (DJ, Power 105.1/Sirius Shade 45), Cyn Santana (Love & Hip-Hop), Max Santos (musician), and SP The Producer (musician); and the state of Hip-Hop will be examined by a panel including Charlamagne Tha God (radio and television personality), Deb Antney (manager and radio personality), Lord Jamar (Brand Nubian). More panelists and noted session moderators will be announced. Attendees will have the opportunity to build their professional network, enjoy the creativity of Hip-Hop, and gain new insights.

Another highlight of the event will be the SOURCE360 Master Class Power Talks, one-on-one interview sessions with influential and inspiring industry leaders. Debra Lee, CEO of BET, will speak on “The Power of Evolution of Cultures, Content and Commerce,” and Master P, CEO of No Limit, will share his journey and thoughts related to “The Power of Hip-Hop and Business.” Surprise music performances will take place between these exclusive conversations at the Theatre for a New Audience: Shakespeare in New York. More Power Panels will be announced.

To showcase Hip-Hop’s up-and-coming talent, SOURCE360 will also host The Unsigned Hype Showcase and Mic Check All-Stars, which allows up-and-coming artists to battle it out live on stage. Mic Check will feature performances by the next generation of Hip-Hop leaders, including Casanova, Jay Critch and Quadir Lateef. We also have our famed Unsigned Hype competition. Those who will showcase their burgeoning talents include Axel Leon, Chris Rivers, Shotgun Suge, HMF: Baby Homie + Young SAV, Monolo Rose and Choppa Zoe. This exciting display of raw Hip-Hop talent takes place at theBRIC Arts Media House (BRIC Arts|Media House) on Friday, August 11th. Tickets are available here.

SOURCE360 will wrap with an elegant brunch honoring key community leaders who are devoted to social justice on Sunday, August 13th.

TICKETS: On sale now – https://source360.eventbrite.com   For more information on SOURCE360, please visit: www.thesource360.com and join the conversation at #SOURCE360. Twitter: @source360 Instagram: source_360

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