WE tv BOLSTERS ORIGINAL SERIES LINE UP WITH THE RETURN OF TWO VIEWER FAVORITES -- “MARY MARY” AND “L.A. HAIR” -- AND NEW SERIES “CUTTING IT: IN THE ATL”
buzzz worthy. . .
NEW YORK, NY
-- WE tv has renewed two of its most popular unscripted original series
and has greenlit another to debut later this year. The new series, Cutting It: In the ATL,
showcases the high-stakes, drama-filled world of Atlanta hair salons as
four salon owners go head-to-head to become Atlanta’s premier shop. WE
tv has ordered 10 hour-long episodes to premiere in May. Returning to
WE tv, both for fourth seasons, are the network’s hit shows Mary Mary and L.A. Hair. Mary Mary returns on Thursday, March 5 at 10 pm ET/PT
and continues the story of Erica and Tina Campbell as they juggle their
bourgeoning career as a musical duo, Erica’s solo career and the
challenges Tina faces in the aftermath of her husband’s infidelity. L.A. Hair,
premiering this summer, finds Kim Kimble facing off against a rival
celebrity stylist who wants to replicate her success creating stylish
wigs and weaves. Mary Mary and L.A. Hair will both return with 10, hour-long episodes.
“Mary Mary and L.A. Hair
are two of our most watched and talked about original series, so it’s
exciting to offer viewers new seasons along with the opportunity to
‘watch it with’ Mary Mary,” said Lauren Gellert, EVP, development and original programming. “With the addition of Cutting It
to our slate, we are strengthening an already incredible line-up of
unscripted series that are attracting a diverse audience and stirring
chatter across the social-sphere.”
Atlanta
has long been the home to some of the country’s most talented stylists,
buzzed about salons and discerning clientele. It’s also home to
studios filled with single-chair salons and stylists who dream of making
their mark on the Atlanta hair scene. Cutting It: In the ATL follows
four salon owners who are out to grow their businesses while competing
with one another for clients and stylists. When one salon owner
recommends forming a partnership to grow each of their individual
businesses, some are intrigued, but others would rather just trim the
competition. Can
these four top-tier salon owners put petty jealousies and narrow
thinking aside, or will their ambitions come between them and hurt their
business aspirations?
Cutting It is produced for WE tv by Leftfield Pictures and executive produced by Brent
Montgomery, David George, Jordana Hochman and Robyn Schnieders. Lauren
Gellert, David Stefanou and Kate Farrell are the executive producers
for WE tv.
Mary Mary
has become one of WE tv’s most popular and talked about series. The
third season doubled its viewership, averaging 1.1 million total
viewers. Season four finds Erica and Tina attempting to reunite and
rebuild in the wake of the shocking betrayals and devastation of last
season. Tina and Teddy work through the heartbreak of Teddy’s
infidelities, trying to re-establish their foundation with the hopes of
coming out stronger as a couple. Erica's solo career has taken off and
now, fresh off her Grammy® win, she realizes that being a solo artist is
more difficult than she anticipated. As she attempts to balance her
personal life with her career, Tina is breaking out and embarking on her
own solo project. However, their record label has other plans for Mary
Mary and Tina’s quest for artistic independence is met with
resistance. In the wake of it all, former Mary Mary manager, Mitchell
Solarek, makes a surprise visit to the sisters in hopes of making
amends.
Each week, at 12 am, WE tv will offer up “Watch It With Mary Mary,” an inside look at Erica and Tina’s reactions to seeing that week’s episode for the very first time.
Mary Mary is
produced for WE tv by Entertainment One (eOne) and executive produced
by eOne’s Tara Long, John Morayniss and Eric Hoberman, WE tv’s Lauren
Gellert and Kate Farrell, and Erica Campbell, Tina Campbell and Mitchell
Solarek.
Season four of L.A. Hair
becomes a battle royale after Kim Kimble finds her salon empire under
surprise attack from a fellow celebrity stylist. The owner of his own
posh salon, her competition is eager to expand his A-list brand into
Kim’s specialty: the lucrative world of wigs and weaves. As the
competition escalates, Kim’s entire team gets swept into the drama as
these two heavyweights of hair battle it out in a war of wills and wigs.
The third season of L.A. Hair averaged one million total viewers, up +31% over season two.
L.A. Hair is produced for WE tv by 3 Ball Entertainment and executive produced by JD
Roth, Todd Nelson, DJ Nurre and Brendon Carter. Lauren Gellert,
Suzanne Murch and Annabelle McDonald are the executive producers for WE
tv.