(NEW YORK – Mar. 30, 2026): BET today announced the launch of the BET Creator Studio, a dedicated space where culture-forward creators come to amplify their content with the power of the BET brand behind them. THE JASON LEE SHOW will serve as the marquee series, set to launch Wednesday, April 8 at 8:01 AM ET/7:01 AM CT, on BET.com and BET’s official YouTube channel.
Media entrepreneur Jason Lee joined forces with BET to be the marquee series for the Studio launch. With new episodes dropping every Wednesday, THE JASON LEE SHOW combines access to Lee’s day-to-day life with sit-down conversations alongside his celebrity guests. Each episode pulls back the curtain on the untold stories shaping today’s public narratives and the people driving culture forward. The series expands Lee’s growing digital storytelling slate, giving audiences direct access to the pace, pressure, and strategy behind building influence in multiple arenas simultaneously.
"I've been in rooms most people will never get into and now I'm bringing audiences with me,” said Jason Lee. “This show isn't just about entertainment. It's about the power of culture: how it's built, how it's kept, and how it's used. BET gives us the platform to tell that story at the scale it deserves.”
The BET Creator Studio serves as a creative engine for Black voices – pairing emerging and established talent with the infrastructure, resources, and distribution power of BET. From podcasts and digital series to short-form content and social-first campaigns, the Studio is designed to meet audiences where they are while shaping the future of Black storytelling.
“Black creators have always driven culture, now we're giving them the infrastructure to own it,” said Orchid Richardson, SVP of digital & social at BET. “The BET Creator Studio is where authentic storytelling meets serious distribution, and that combination is incredibly powerful.”
Creators interested in joining the Studio can learn more and apply by emailing betcreatorstudio@bet.net.